Lego, or everything is awesome

Fast Company has a nice piece on Lego, only slightly tarnished by the silly mention of Apple in the title. There are so many interesting things in the story so it’s hard to pick a quote, but I found this one interesting since it’s coming from an old company that could just as well be gone due to old roots, but instead is fighting with Mattel for the (no doubt plastic) toy throne:

Five years ago, Lego would never have considered a pilot product like Fusion, Gram says. There would have been too many concerns that a subpar product might tarnish the brand’s reputation for quality. (One example of how thoroughly quality is policed: Every brick is encoded with a tiny number so that if a defective one were to leave the plant, Lego could track it back to the machine that made it—one of thousands the company has around the world—to determine what went wrong.)

Have you read <em>Haunted Futures</em> yet? cover

Have you read Haunted Futures yet?

I’ve got a story in the science fiction/near future anthology Haunted Futures, together with the likes of Warren Ellis and Tricia Sullivan. Check it out!