Forbes puts native ad on the front page

Sponsored content, or native ads if you will, is nothing new. Putting it on the front page of your print magazine, like Forbes are doing, however is:

The Fidelity ad on Forbes’ cover teases an infographic about retirement, which is the editorial theme of the issue. Fidelity paid for the two-page infographic to appear in the issue as part of a larger ad buy with Forbes that includes print and digital.

“We view this as strong content that’s part of the retirement package,” said Mark Howard, Forbes Media’s chief revenue officer. Forbes’ brand newsroom, a department that works with advertisers to create content, helped produce the infographic, he added.

Have you read <em>Haunted Futures</em> yet? cover

Have you read Haunted Futures yet?

I’ve got a story in the science fiction/near future anthology Haunted Futures, together with the likes of Warren Ellis and Tricia Sullivan. Check it out!