Disqus ads are coming

Disqus, the hosted comment solution that’s the choice of personal blogs and big media properties alike, will get ads soon:

Disqus is working with Xaxis, WPP’s automated ad platform, to let brands buy ads against the Disqus comments, which will be shown at the top of the discussion threads and marked sponsored. It will be up to publishers if they want to show the new ads from Disqus, and they could share in the revenue.

Emphasis by me. I don’t see major properties being interested in this. Disqus ads will either die quickly, or they’ll kill the platform. Either way, this is a bad idea.

Have you read <em>Haunted Futures</em> yet? cover

Have you read Haunted Futures yet?

I’ve got a story in the science fiction/near future anthology Haunted Futures, together with the likes of Warren Ellis and Tricia Sullivan. Check it out!